Brompton Folding Bicycle display at NYCEWheels in New York City
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NYCEWheels In New York City Is Officially Closed

For all you folding and electric bicycle aficionados, I have some very bad news for you. I recently discovered that NYCEWheels, the largest folding and electric bicycle retailer in New York City, suddenly closed down.

 

When I found out the news, I couldn’t believe it. Not too long ago, I received a Tern Link D8 folding bike from them. And before that I bought a Brompton Folding Bicycle.

 

Plus, when I needed any parts for my folding bicycle or accessories, NYCEWheels was the first place I visited.

 

Discovering That NYCEWheels Closed Down

I went to the NYCeWheels Facebook page and noticed a comment about the shop closing down. Being skeptical, I went to their website and saw the notice, “this location is permanently closed, online orders only.”

 

What definitely confirmed it for me was when I sent a few messages and received no responses.

 

NYCEWheels Closed Down Without Any Notice

I’m not going to mention any names, but my sources tell me that NYCEWheels closed down overnight without notice.

 

The next day when the employees arrived at work, there was a note on the door. I wasn’t there to confirm this, but if it’s true, I hope it wasn’t due to an extreme emergency.

 

Bert Cebular Founded NYCEWheels, And Would Have Never Done Such A Thing

Bert Established NYCEWheels on Manhattan’s Upper East Side in 2001, making it the oldest and most established e-bike retailer in the US.

He was a pioneer and visionary in the bike industry, and if he hadn’t died in a paragliding accident in Wawayanda, in New York in December 2013, he would have continued to encourage alternate transportation across the US.

 

This visionary thoroughly tested and carefully selected each brand he sold, with the Brompton folding bikes being his favorite. Bert transformed the way customers shop for a bike by making videos and selling them online with other products.

 

Due to these reasons, NYCeWheels quickly became the number one resource for folding bikes, as well as the largest Brompton importer in the US.

 

NYCEWheels Was Taken Over By New Ownership

After the death of Bert, who was an early adopter for the e-bike industry with immense knowledge, his two sons Adolf and Philipp Cebular took over.

 

Peter Yuskauskas, who was the marketing manager since 2010, became the CEO.

 

In 2015 Peter left NYCEWheels and now works at Brompton Junction NYC.

 

At the time of closing, Connor Sargeant was the general manager. When I tried to contact him on Facebook, I saw that he unfriended me and didn’t respond to any of my messages inquiring about what happened.

 

I’m not sure if Connor is upset over what happened. Can’t talk about why they closed. Or both.

Conclusion

This was the largest folding and electric bicycle retailer in the United States. Many customers such as myself relied on them for ordering replacement parts including accessories.

 

Plus they had the best prices, especially towards the end of the year when they were clearing out inventory to make room for the next years new items.

 

I can understand if they didn’t want to run this store due to personal reasons. Or if they couldn’t keep it open due to loss of profits from moving into a larger location at 58th Street close to 1st Avenue.

 

What I can’t understand, is them closing with no warning to their employees or customers. We’ve all supported this store for many years now, and would like to know the reason. It’s the least they can do for us loyal customers.

 

And if they didn’t want NYCEWheels anymore, too bad they couldn’t have let the employees take the name over after they sold all their massive inventory.

 

What are your feelings on this?

 

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2 Comments

  • Chas

    Thanks for posting this. I was really sad to see this news.

    This seems to be modus operandi for American business in the modern era. If one gets in over their head, shut it down with no care for the employees or customers. It’s a shame to see such a great player in the industry put out of action for whatever reason(s).

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