Yesterday I got a very pleasant email from Amazon’s Affiliate Program. And guess what? According to Amazon, I didn’t make enough sales within their 180 day probation period.
As soon as your application is accepted, you need to get a minimum of 3 sales before the probation period runs out. I actually did get one sale, but received many notices that I needed more. Think of it as frequent threats, that if you don’t make Amazon any money, you’re gone.
Honestly, I really could care less. I’ve tried every single recommendation that Amazon made but one. I put the ads on the fold, known as the part where visitors can see the ad, without scrolling. Then, I put ads on the end of the posts as they suggested. And still, nothing. I even tried the native ads, because they can be customized to the content of your posts.
Amazon’s Affiliate Program Wasn’t For Me
I know that there’s a few websites out there making fantastic money from Amazon’s Affiliate Program. These websites have thousands of visitors per month. Even though my website is starting to get great traffic, it’s still relatively new. Plus I’ve changed my website around quite a bit to experiment, and constantly improve the content.
There’s a logical reason for all these changes that I’ve made. It’s all about providing you with value. If you don’t get something that’s useful to you or solves a problem, why would you come back? I go to great lengths to provide very useful and incredible content.
It’s about using my time efficiently and doing what I’m good at. Maybe I didn’t put enough effort into making Amazon’s Affiliate Program work. But honestly, I truly don’t care. I recently wrote an article called THE PHRASE “TIME IS MONEY” IS COMPLETE B.S, and strongly urge you to read it.
What I Hate About Amazon’s Affiliate Program
Unlike Google Adsense, which I like much better, Amazon looks for any excuse to close your account. They seem like a very strict and uptight bunch who don’t allow any mistakes whatsoever. Plus, to be honest, the Amazon Ads look very ugly. I personally think that they distract visitors from the content.
Another thing that I don’t like is the fact that, you’re only making a small percentage of the actual sales. You literally make pennies on the dollar. This means that you have to get hundreds of thousands of visitors. And in order to get that many visitors, you have to work extra hard. Then you have to hope that visitors click on the ads.
To me this isn’t a very good use of time. Every website needs visitors in order to drive revenue, but if I’m going to work hard, I’m going to make it worth it. I’d rather sell products that you, the visitor actually wants. Or put up ads that companies pay me for on a monthly basis. These two ideas alone have a much better chance of providing much higher income.
Amazon’s Affiliate Program Suggested Paid Advertising
This was the third recommendation that Amazon’s Affiliate Program recommended to me. They suggested, due to low sales, that I purchase some kind of paid advertisements. The theory behind this is that it will drive more visitors to my website, therefore resulting in more sales.
There’s a possibility that this strategy could have worked, with me obtaining riches beyond all my dreams. Or it truly could have went the opposite direction, like it did for a good friend of mine, who owns a hair salon. The advertising agency contacted her promising all kinds of new clients from online media. This advertisement was very fancy but also extremely expensive. And guess what happened? Not one single sale resulted from it.
You Cannot Spend Your Way To Profits
You can only imagine how devastated my good friend was. She spent many years perfecting her craft and building her customer base. This business is her livelihood and dream. Basically, she put her all into this business because it’s her true passion. Think of how she could have used this wasted money for other things, that could have been more beneficial for her business.
My belief is that you can’t spend your way to a profitability business. Instead, it’s more productive to sell your way to a better business. Here’s an example. Let’s say you’re holding an event. Would you do the advertising, set everything up, and only sell tickets as people arrived?
Of course you wouldn’t. You’d announce the event weeks ahead of time, and sell the tickets. Then, if nobody showed up, you at least made your money to offset expenses. I’ve even included a video down below featuring Mark Cuban, explaining the problems of occurring dept in order to get a business going. It’s not specifically targeted towards advertising but it proves the point that I’ve made. You can’t spend your way to profits. Mark Cuban’s a very successful millionaire who’s worked his way up from nothing. So, I think he knows what he’s talking about.
As you can see he offers a lot of great points that mention nothing about paying for expensive advertisements.
Final Thoughts On Amazon’s Affiliate Program
Amazon’s Affiliate Program didn’t seem to work for me too well. I’ve had way better success with Google Adsense and Infolinks. I’m in no way saying that you should not use Amazon’s Affiliate Program, or stop using it. Not everything works the same for every website. There’s a lot of factors involved as to why certain things will work for some, but not others. It can be due to your type of visitors, topic or just because of a lack of effort, such as in my case.
Will I still buy stuff from Amazon? Of course. Do I have anything against Amazon? Absolutely not. Would I consider using Amazon’s Affiliate Program again in the future? Possibly, depending upon the situation.
If you have any suggestions or stories of succeeding or failing with using Amazon’s Affiliate Program, let us know below.